Daddy, What’s a TV? Advertising in the Digital Age
I am old enough to remember the pre-cable (and even pre-remote!) age. When cable TV started gaining in popularity and there was talk of TV content moving to a subscription model, some wondered what...
View ArticleA Handful of Reasons to Get Smarter with Mobile
Across the globe, people are spending more time on their mobile devices than ever before—from communicating with friends, to listening to music, to researching a product or brand. This increased...
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New From Ipsos Affluent Intelligence: Digital Audiences
For over forty years, Ipsos Affluent Intelligence has been the preeminent authority on affluent American consumers. IAI’s continuously fielded Affluent Survey is the longest running, most widely used...
View ArticleIpsos Affluent Intelligence: The New Experiential Traveler
American affluents’ demand for more authentic, unique and immersive travel continues to grow. In recent years, the focus has shifted from “going places” to “collecting experiences.” Today the travel...
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Ipsos Affluent Intelligence Annual Report: Meet the Affluent Americans
Based on findings from our IAS Spring 2018 release, the IAI Annual Report is a snapshot of affluent Americans in the US. Data in the report provides a look at key demographics, affluent influencers...
View ArticleMillennial Women – The New, Experiential Travel Trailblazers
Research has shown Millennials are significantly less likely than prior generations to own homes or automobiles — and the rise of the sharing economy has only further illustrated and accelerated that...
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